In my last article ‘How well do you trust? – what’s your propensity to trust?‘ we looked at the impact of our inbuilt propensity to trust from the perspective of how we build relationships. Trust is a topic that comes up regularly in the context of a lot of the work that I’m doing around…
In the previous article we looked at two types of trust, cognitive-based trust and affect-based trust, which are based on technical competency, and emotional attachment respectively. We also acknowledged that relationships are of course made up of both links and nodes and in this article we’re going to focus on the people (the nodes) and…
I’m sure, that if asked, we’d all like to consider ourselves trusting and trustworthy, but how well do we understand what trust is? At the superficial level possibly, but with its importance shouldn’t we think a bit deeper? Whilst change has always been a part of the business world, it can be argued that with increases in…
One of the key elements of successful business model generation is to align the incentives with the customer and/or users’ desired outcomes. If we stop and think about services that we like and come back to then it’s highly likely that the performance that we enjoy is underpinned by incentives that align with our desired…