Adrian has over 25 years’ experience in the design, implementation, and delivery of complex commercial transactions through novel business models and is the founder of Kommercialize. He is a regular contributor and speaker on topics such as “Commercial Agility – the role of risk in creating adaptive agility”, “Collaboration in order to exploit the opportunities of co-developing with suppliers to achieve true innovation” and “Commercial Innovation and Agility”.

How well do you trust? - what's your propensity to trust?

How well do you trust? – what’s your propensity to trust?

In the previous article we looked at two types of trust, cognitive-based trust and affect-based trust, which are based on technical competency, and emotional attachment respectively.  We also acknowledged that relationships are of course made up of both links and nodes and in this article we’re going to focus on the people (the nodes) and…