Founded in 2012 by Adrian Furner, Kommercialize has a track record of 25+ years in the area of commercial excellence and commercial innovation, designing, implementing and managing new and novel business models. Through our holistic methodologies and suite of tools we can help to create a step change in your organisation through mould breaking new approaches.
This could be through designing a new business model, helping unlock the latent value that resides in your functional teams, or helping you deliver a transformational programme.
Traditionally, organisations have been defined and differentiated by what they produce or provide to the market. As the world in which we live becomes increasingly connected and once differentiated offerings become commoditised, organisations are having to look wider to create differentiation.
This can be in the form of aligned processes, better information flows, new business models which when brought together with products and services create differentiated offerings and can have significant impact on the organisations position in the market.
These changes, whilst adopted by a number of progressive organisations, are far from common place and can challenge traditional thinking, skillsets and toolsets.
Kommercialize brings together a passion for innovation with deep practitioner experience of how to make this happen. The result is not just thought leadership and new ideas, but innovation and commercialisation.