Traditionally when organisations create new offerings they create a business plan which looks to understand and articulate the opportunity and how it will work. Business plans are often snapshot documents that give a static view of the opportunity at a single point in time and articulate the various building blocks and the environment. Business models go one step beyond the traditional business plan in looking at not only the environment and the building blocks but also more importantly looking at the interactions between them. The aim is to create a dynamic representation of the opportunity allowing for a more holistic view along with scenario testing.
To achieve successful outcomes the approach to creating business models is an inclusive, interactive, and iterative process which brings together diverse stakeholder representatives and helps them to create a single vision of the opportunity from a business perspective.
Kommercialize has many years experience in creating, implementing, and evolving opportunities and business models in this way. By taking a design led approach it helps to create an architected business solution which has been robustly tested and challenged from an external perspective as well as an internal one. There are multiple benefits from this, firstly, the approach brings together stakeholders, who often work in isolation allowing for a more rapid approach to solution development.
Secondly, if it is a new or novel approach then it gives confidence to key stakeholders and customers alike that it has a good probability of delivering success.
And finally, it can be used as the basis of understanding the impact of changes over time, allowing for the model to be flexed in a dynamic and agile manner creating resilience.
Kommercialize can support your organisation at any point in the lifecycle and can act as a process lead, a participant to provide agitation to the thought process, or to provide external insights. We have two proprietary approaches that we can bring to bear and tailor to match your requirements, a business model generation approach and a strategic approach to intellectual property.
To help bring this to life please take a look at our case studies around business models.