How well do you trust? - what's your propensity to trust?

How well do you trust? – what’s your propensity to trust?

In the previous article we looked at two types of trust, cognitive-based trust and affect-based trust, which are based on technical competency, and emotional attachment respectively.  We also acknowledged that relationships are of course made up of both links and nodes and in this article we’re going to focus on the people (the nodes) and…

Without risk there's no need for trust - but business runs on risk

Without risk there’s no need for trust – but business runs on risk

I’m sure, that if asked, we’d all like to consider ourselves trusting and trustworthy, but how well do we understand what trust is?  At the superficial level possibly, but with its importance shouldn’t we think a bit deeper? Whilst change has always been a part of the business world, it can be argued that with increases in…

The Importance of Aligning Incentives in Business Model Generation

The Importance of Aligning Incentives in Business Model Generation

One of the key elements of successful business model generation is to align the incentives with the customer and/or users’ desired outcomes.  If we stop and think about services that we like and come back to then it’s highly likely that the performance that we enjoy is underpinned by incentives that align with our desired…