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    • Home
    • Sitemap
  • About Us
    • An Introduction to Us
    • Our Experience
    • Our People
  • Offerings
    • Overview
    • Architected Business Models
    • Functional Capability Growth
      • Commercial Awareness and Relational Contracting
      • Commerciality for Professional Services
    • Transformational Programmes
  • Insights
    • Our Latest Insights
    • Case Studies
    • Events & Presentations
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Daily Archives: April 22, 2013

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Commercial Innovation and the iPhone

Commercial Innovation and the iPhone

Commercial Agility, Functional Innovation, GeneralBy Adrian FurnerApril 22, 2013

One of the great examples of recent time that is used when people talk about innovation is the iPhone, however, in recent times the iPhone has been under stiff competition from other handset manufacturers and platform providers.  It is widely acknowledged that the last iPhone didn’t really wow the world in the way that previous…

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