Innovation that's music to our ears - commercial innovation in reality

Innovation that’s music to our ears – commercial innovation in reality

One industry that isn’t a stranger to commercial innovation is the music industry.  Taking recording formats as an example, since the late 19th century there have been several waves of advancement, including: –  Phonograph cylinder (1888-1920’s) –  Vinyl (1920’s – early 1990s ) –  Cassettes (Late 1970’s – early 2000’s) –  CD’s (1982 – )…

The Importance of Beta Feedback

The Importance of Beta Feedback

Increasingly we live in a society where we expect everything to be available instantly, 24/7/365.  Yet often we take for granted the time and effort that it has taken to achieve this for each individual product or service. On another axis the world is becoming increasingly interconnected and therefore more complex.  How many of us…

The power of the crowd - insight and collaboration through crowdsourcing

The power of the crowd – insight and collaboration through crowdsourcing

Whether you like it or not we are all contributors and users of crowdsourced data on a daily basis.  Examples are all around us, whether it’s: voting on TV talent shows; product ratings on Amazon; or traffic on Google Maps; or mobile phone coverage maps collated by RootMetrics from user supplied data.  Whilst the first…

Can you play from the baseline if you don't know where it is?

Can you play from the baseline if you don’t know where it is?

In so many areas of life, being successful is about continually improving versus your previous best.  The baseline is key.  Outsourcing is no different, without a robust baseline it’s difficult to measure performance and apportion risk and reward in a sustainable and balanced way. The competition to take over the procurement of defence equipment for…

Commercial Agility vs. Novelty - the role of commercial innovation

Commercial Agility vs. Novelty – the role of commercial innovation

One of the key battlegrounds between Google and Apple over the next few months will be in the area of music streaming.  The companies are likely to take subtly different approaches in terms of service offering and business model. Google’s recently launched ‘Play Music All Access’ is a subscription based service similar to Spotify and…

"they put the pieces together in a different way that succeeded"

“they put the pieces together in a different way that succeeded” – Bill Gates

In an interview for CBS’ ’60 Minutes’ program, Bill Gates talked about his relationship with Steve Jobs.  In it he talks about tablets, “We did tablets – lots of tablet – well before Apple did” he states, before conceding “they put the pieces together in a different way that succeeded.”  In the world of tablets,…

Subscription based business models

Subscription Based Business Models for Software – have we reached a tipping point?

Back in October 2012 I wrote an article titled “Software by the Month – A better proposition than your gym membership?” in which I highlighted the increasing trend towards subscription based business models in terms of software licensing.  In the article I investigated the opportunities for software publishers and users alike that the model could open…

Can you prototype a contract? - do we have the right contracting skills?

Can you prototype a contract? – do we have the right contracting skills?

In one of my sessions at the recent IACCM EMEA conference which looked at contracting skills I posed the question that whilst we would rarely let a product get to market without some form of testing or prototyping, how many commercial or contract management professionals consider testing their contracting structures or agreements? If we look…