Innovation that's music to our ears - commercial innovation in reality

Innovation that’s music to our ears – commercial innovation in reality

One industry that isn’t a stranger to commercial innovation is the music industry.  Taking recording formats as an example, since the late 19th century there have been several waves of advancement, including: –  Phonograph cylinder (1888-1920’s) –  Vinyl (1920’s – early 1990s ) –  Cassettes (Late 1970’s – early 2000’s) –  CD’s (1982 – )…

Can you prototype a contract? - do we have the right contracting skills?

Can you prototype a contract? – do we have the right contracting skills?

In one of my sessions at the recent IACCM EMEA conference which looked at contracting skills I posed the question that whilst we would rarely let a product get to market without some form of testing or prototyping, how many commercial or contract management professionals consider testing their contracting structures or agreements? If we look…