As reported by 9to5Mac the Apple ads for their Genius Bar experience signifies a new tack for Apple where by they’re advertising a non-product area of innovation.
Apple is one of the leaders in the area of blending together commercial innovation and product innovation to create leverage from multiple types of innovation.
Their retail experience is world-class and highly profitable along with it. A major contributor to this experience is the Genius Bar concept which is aimed at helping people buy a piece of technology and then, to help them make the technology almost invisible so that they can get on with what they actually bought, be that: the ability to communicate; the ability to be entertained; the ability to create; etc…
This is a great example of the power of commercial innovation when blended with product innovation.