Commoditisation - Friend or Foe?

Commoditisation – Friend or Foe?

If we look at business models in the last century then the major innovation was the introduction by the Ford Motor Company of the assembly line.  The approach created competitive advantage through efficiency and since this breakthrough in Detroit which began operation on 1st December 1913 many people have embellished and adapted it to further refine it. For…

Book Retailing Roulette

Book Retailing Roulette

It was interesting to hear today of the deal between Waterstones, one of the diminishing number of UK-wide book retailers, and Amazon, whereby Waterstones will have a digital section in their stores to help people try and buy Kindle devices and then select content.  The two companies come at the same space, book retailing, from…