It's the way that you tell 'em - What can Business Learn from the Future of Storytelling?

It’s the way that you tell ’em – What can Business Learn from the Future of Storytelling?

Through the ages children the world over have used storytelling and game playing to learn and develop knowledge and judgement.  Yet in everyday business we see so little focus on its use to help make sense of the increasingly complex and interlinked world that we live in. Latitude Research, who help clients create engaging content,…

To Share or Not to Share?

To Share or Not to Share?

I just read ‘What’s The Future of the Sharing Economy‘ on Fast Company and it re-kindled some thinking about the business models that we’re seeing in the digital publishing world. Many of us are now used to receiving books, magazines and newspapers in a digital form, however, how is this impacting the sharing economy?  Where…

Book Retailing Roulette

Book Retailing Roulette

It was interesting to hear today of the deal between Waterstones, one of the diminishing number of UK-wide book retailers, and Amazon, whereby Waterstones will have a digital section in their stores to help people try and buy Kindle devices and then select content.  The two companies come at the same space, book retailing, from…