It's the way that you tell 'em - What can Business Learn from the Future of Storytelling?

It’s the way that you tell ’em – What can Business Learn from the Future of Storytelling?

Through the ages children the world over have used storytelling and game playing to learn and develop knowledge and judgement.  Yet in everyday business we see so little focus on its use to help make sense of the increasingly complex and interlinked world that we live in. Latitude Research, who help clients create engaging content,…

Yield management for restaurants?

Yield Management for Restaurants

I listened to an interesting interview recently about a new service which brings airline style ticket pricing to restaurant booking. We are all used to seeing the cost of an airline ticket fluctuating with demand.  What is going on in the background in simple terms is that the airline, with a fixed supply (i.e. number of seats), …

The Rise of Texting and the Fall of Post

The Rise of Texting and the Fall of Post – Not all it seems though

Ofcom, the UK telecoms regulator recently published its annual review of the UK communications market.  The report is 400+ pages of analysis of the nation’s usage of communications mechanisms from social networks, to mobile voice and texts, to post and face to face.  It’s data rich and a great snapshot of the nation in this rapidly…

Mobile Network Business Models - The Beginning? The Endgame? or Just Another Step?

Mobile Network Business Models – The Beginning? The Endgame? or Just Another Step?

Back in the early ’90s I happened to do a piece of research in relation to the UK government’s intention to award mobile phone wireless spectrum and accompanying PCN licences.  At that time there were two mobile phone incumbents, Cellnet (now O2) and Vodafone, who both had licences and operated on the GSM network at…