Apple airs three ads about the Genius Bar during Olympic Games opening ceremonies

As reported by 9to5Mac the Apple ads for their Genius Bar experience signifies a new tack for Apple where by they’re advertising a non-product area of innovation. Apple is one of the leaders in the area of blending together commercial innovation and product innovation to create leverage from multiple types of innovation. Their retail experience is world-class…

To Share or Not to Share?

To Share or Not to Share?

I just read ‘What’s The Future of the Sharing Economy‘ on Fast Company and it re-kindled some thinking about the business models that we’re seeing in the digital publishing world. Many of us are now used to receiving books, magazines and newspapers in a digital form, however, how is this impacting the sharing economy?  Where…