Adrian has over 25 years’ experience in the design, implementation, and delivery of complex commercial transactions through novel business models and is the founder of Kommercialize. He is a regular contributor and speaker on topics such as “Commercial Agility – the role of risk in creating adaptive agility”, “Collaboration in order to exploit the opportunities of co-developing with suppliers to achieve true innovation” and “Commercial Innovation and Agility”.
So how has one of the darlings of the 90’s UK corporate world found itself squeezed in the middle? We saw yesterday Britain’s largest software company announce that underlying turnover had grown by 2% in the 1H with sales of licences dropping 4%. On the ‘upside’ they stated that subscription revenues were growing well (albeit…
If you step back a moment and create an “if only …” list for you or your organisation and then look at its contents then it is likely that you’ll see an interesting trend and one which is important for our profession. You will likely see that your list is made up of offerings that…
