Adrian has over 25 years’ experience in the design, implementation, and delivery of complex commercial transactions through novel business models and is the founder of Kommercialize. He is a regular contributor and speaker on topics such as “Commercial Agility – the role of risk in creating adaptive agility”, “Collaboration in order to exploit the opportunities of co-developing with suppliers to achieve true innovation” and “Commercial Innovation and Agility”.

It's the way that you tell 'em - What can Business Learn from the Future of Storytelling?

It’s the way that you tell ’em – What can Business Learn from the Future of Storytelling?

Through the ages children the world over have used storytelling and game playing to learn and develop knowledge and judgement.  Yet in everyday business we see so little focus on its use to help make sense of the increasingly complex and interlinked world that we live in. Latitude Research, who help clients create engaging content,…

Yield management for restaurants?

Yield Management for Restaurants

I listened to an interesting interview recently about a new service which brings airline style ticket pricing to restaurant booking. We are all used to seeing the cost of an airline ticket fluctuating with demand.  What is going on in the background in simple terms is that the airline, with a fixed supply (i.e. number of seats), …

Apple airs three ads about the Genius Bar during Olympic Games opening ceremonies

As reported by 9to5Mac the Apple ads for their Genius Bar experience signifies a new tack for Apple where by they’re advertising a non-product area of innovation. Apple is one of the leaders in the area of blending together commercial innovation and product innovation to create leverage from multiple types of innovation. Their retail experience is world-class…

Sprint says it will not charge for FaceTime over network, Verizon calls iOS 6 pricing conversations ‘premature’

In a couple of recent postings I looked at the impact of mobile network consolidation and also whether people would be willing to pay a premium for premium network performance. It will be interesting to see how the increased availablility of video calling over mobile netowrks with iOS 6 changes the market.