Adrian has over 25 years’ experience in the design, implementation, and delivery of complex commercial transactions through novel business models and is the founder of Kommercialize. He is a regular contributor and speaker on topics such as “Commercial Agility – the role of risk in creating adaptive agility”, “Collaboration in order to exploit the opportunities of co-developing with suppliers to achieve true innovation” and “Commercial Innovation and Agility”.

Can you play from the baseline if you don't know where it is?

Can you play from the baseline if you don’t know where it is?

In so many areas of life, being successful is about continually improving versus your previous best.  The baseline is key.  Outsourcing is no different, without a robust baseline it’s difficult to measure performance and apportion risk and reward in a sustainable and balanced way. The competition to take over the procurement of defence equipment for…

Commercial Agility vs. Novelty - the role of commercial innovation

Commercial Agility vs. Novelty – the role of commercial innovation

One of the key battlegrounds between Google and Apple over the next few months will be in the area of music streaming.  The companies are likely to take subtly different approaches in terms of service offering and business model. Google’s recently launched ‘Play Music All Access’ is a subscription based service similar to Spotify and…

"they put the pieces together in a different way that succeeded"

“they put the pieces together in a different way that succeeded” – Bill Gates

In an interview for CBS’ ’60 Minutes’ program, Bill Gates talked about his relationship with Steve Jobs.  In it he talks about tablets, “We did tablets – lots of tablet – well before Apple did” he states, before conceding “they put the pieces together in a different way that succeeded.”  In the world of tablets,…

Subscription based business models

Subscription Based Business Models for Software – have we reached a tipping point?

Back in October 2012 I wrote an article titled “Software by the Month – A better proposition than your gym membership?” in which I highlighted the increasing trend towards subscription based business models in terms of software licensing.  In the article I investigated the opportunities for software publishers and users alike that the model could open…

Can you prototype a contract? - do we have the right contracting skills?

Can you prototype a contract? – do we have the right contracting skills?

In one of my sessions at the recent IACCM EMEA conference which looked at contracting skills I posed the question that whilst we would rarely let a product get to market without some form of testing or prototyping, how many commercial or contract management professionals consider testing their contracting structures or agreements? If we look…

the ubiquity of apps

The Ubiquity of Apps – An Opportunity for Education

The Ubiquity of Apps – An Opportunity in Education (via innov8-Ed) It’s difficult to think about a world without apps, however, it is only five years since the launch of the iTunes App Store.  In this time apps have become ubiquitous and found across all platforms and not just the Apple iOS.  Over the past…