Adrian has over 25 years’ experience in the design, implementation, and delivery of complex commercial transactions through novel business models and is the founder of Kommercialize. He is a regular contributor and speaker on topics such as “Commercial Agility – the role of risk in creating adaptive agility”, “Collaboration in order to exploit the opportunities of co-developing with suppliers to achieve true innovation” and “Commercial Innovation and Agility”.

Are you a 'digital native' - and how would you know?

Are you a ‘digital native’ – and how would you know?

The term ‘digital native’ is increasingly being used to describe a set of skills that organisations look to have throughout their teams.  But how many organisations have really thought through what they actually mean?  Having asked a few people what they mean, my rough and ready research would lead me to believe that there is…

Innovation that's music to our ears - commercial innovation in reality

Innovation that’s music to our ears – commercial innovation in reality

One industry that isn’t a stranger to commercial innovation is the music industry.  Taking recording formats as an example, since the late 19th century there have been several waves of advancement, including: –  Phonograph cylinder (1888-1920’s) –  Vinyl (1920’s – early 1990s ) –  Cassettes (Late 1970’s – early 2000’s) –  CD’s (1982 – )…

The Importance of Beta Feedback

The Importance of Beta Feedback

Increasingly we live in a society where we expect everything to be available instantly, 24/7/365.  Yet often we take for granted the time and effort that it has taken to achieve this for each individual product or service. On another axis the world is becoming increasingly interconnected and therefore more complex.  How many of us…

The power of the crowd - insight and collaboration through crowdsourcing

The power of the crowd – insight and collaboration through crowdsourcing

Whether you like it or not we are all contributors and users of crowdsourced data on a daily basis.  Examples are all around us, whether it’s: voting on TV talent shows; product ratings on Amazon; or traffic on Google Maps; or mobile phone coverage maps collated by RootMetrics from user supplied data.  Whilst the first…