It's the way that you tell 'em - What can Business Learn from the Future of Storytelling?

It’s the way that you tell ’em – What can Business Learn from the Future of Storytelling?

Through the ages children the world over have used storytelling and game playing to learn and develop knowledge and judgement.  Yet in everyday business we see so little focus on its use to help make sense of the increasingly complex and interlinked world that we live in. Latitude Research, who help clients create engaging content,…

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Yield management for restaurants?

Yield Management for Restaurants

I listened to an interesting interview recently about a new service which brings airline style ticket pricing to restaurant booking. We are all used to seeing the cost of an airline ticket fluctuating with demand.  What is going on in the background in simple terms is that the airline, with a fixed supply (i.e. number of seats), …

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Apple airs three ads about the Genius Bar during Olympic Games opening ceremonies

As reported by 9to5Mac the Apple ads for their Genius Bar experience signifies a new tack for Apple where by they’re advertising a non-product area of innovation. Apple is one of the leaders in the area of blending together commercial innovation and product innovation to create leverage from multiple types of innovation. Their retail experience is world-class…

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